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About Me
My name is Dan Keating and I have been involved in
marketing, advertising, sales promotion and public relations for more
than 50 years. I have been involved in starting, building
and operating businesses all my life. I have built five
businesses from scratch in the traditional sense of brick and
mortar and have been a participant in three or four more. 90% or so of
all my business undertakings have been successful. As you can see 10%
have not turned out as well. I have a quote for the 10%. The quote is
mine. "There is no such thing as failure. It exists only in the mind.
What we call failure is merely stepping stones to progress and
success".
From my many years of experience I have found that
most businesses have marketing, advertising and promotions that do not
work or only work 50% of the time.. By work I mean, programs that
get tangible, profitable results and give you a profit. For example
newspaper advertising does not work for every business or every
individual. The same goes for radio and TV. In fact all advertising and
promotion falls into this category. Certain marketing works for almost
everyone and some does not work for anyone.
Many small businesses and individuals today spend
thousands of dollars every month. They do it well enough to stay
in business and make a living some a very good living but still do not
really know why or how they attract customers. At the same time national
statistics show these people are also losing customers, as high as 60% a
year. Yet these businesses (read most) keep doing the same things over
and over. They keep spending the advertising money every year to attract
new customers and rarely if ever try programs to retain their old
customers or increase sales from their old customers.
What if instead of losing customers at the rate of 40
to 60% a year you could inexpensively cut that to say 20 % or even
lower. If you maintained your present advertising and promotion budget
that would show a tremendous business growth every year.
That is what GO4IT Marketing does. We show people how
to inexpensively grow their business which makes them more profit or
gives them more time to spend with their families or doing other things
that they love.
I strongly believe in the power of each of us. We have
everything we need inside of us to accomplish any intention we desire.
There are ways to make this path to success easier and more fun. My
intention is to show my clients programs that I have found work for me
and thousands of others.
If you would like to take advantage of this experience
please contact me.
I think of myself as a problem solver. If you have an opportunity or
challenge lets discuss it.
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